YouTube’s Priorities For 2023: New Ways To Make Money, AI Tools
YouTube’s new lead, Neal Mohan, plans to support creators by expanding subscription, shopping, and digital goods offerings while investing in new features and AI. The […]
Month: March 2023
GA4 ‘auto-migration’: Here’s why you should opt out
Google will start automatically configuring your Universal Analytics properties to Google Analytics 4 (GA4) for you. But you actually do not want to do this […]
Level up your video game ad strategy: A guide to measuring success
In today’s digital age, video games have become a massive industry with millions of players worldwide. As the industry continues to grow, so does the […]
2 new Google ad network policy updates
Google is updating two new policies for the ad network this month. The Google Ads Malicious or unwanted software policy will be split into 3 […]
Ad Grants: 20 years of nonprofits helping more and spending less
See how Google.org’s Ad Grants have helped nonprofits around the world over the past 20 years. Source: Google Inside Adwords Link: Ad Grants: 20 years […]
ChatGPT for link building: A primer
I’m fascinated by the potential of ChatGPT to improve link building tactics, focus efforts and deliver efficient campaigns. After performing over 1,000 prompts and using […]
Optimizing local landing pages for search: 8 best practices
For businesses with physical locations, creating landing pages for your city or town is a great way to boost local visibility. Local landing pages show […]
How to transition away from Google Ads similar audience segments
Google’s similar audiences (or segments) will be removed from all ad groups and campaigns starting Aug. 1, 2023. These audiences generally perform well across each […]
W3C Launches Beta Of New Website Redesign
The World Wide Web Consortium (W3C) offers a sneak peek at their redesigned website and asks for feedback The post W3C Launches Beta Of New […]
Social Media Planner: How To Plan Your Quarter (With Template)
Stay ahead of the competition and maintain a strong presence on social media with a social media planner. The post Social Media Planner: How To […]
