Month: March 2023

As you build a content marketing strategy for your brand, you may encounter one key area that stumps you – especially if you’re new to […]

Google research: PPC ads drive 50% incremental clicks In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of […]

The 2023 local search ranking factors survey is now out, it is a survey of what local SEO experts rank the most important ranking factors […]

More sites move to Google mobile-first indexing In 2018, Google announced it had enabled mobile-first indexing for more websites. This was the first time Google had confirmed […]

Google Panda patent granted In 2014, a patent (Ranking search results) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda […]

Google’s top 3 search ranking factors In 2016, Google’s Andrey Lipattsev revealed that links, content and RankBrain were the top three ranking signals in Google’s […]

Google search advocate John Mueller has always downplayed the value of HTML sitemaps. Recently, he reiterated his dissatisfaction with HTML sitemaps, saying:  “I changed my […]

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your […]

In a recent survey, Pew Research Center found that “81% of the public say that the potential risks they face because of data collection by […]

Reddit has announced a series of updates to its Ads Manager to accommodate its growing global advertising business and cater to the diverse needs of […]