Google Bard is here and disappointing vs. Bing Chat and ChatGPT
As of writing, Bard has been open to a small portion of the public for a full day. I’ve had the opportunity to play around […]
Month: March 2023
5 steps to optimize your brand in search by Digital Marketing Depot
In paid search, your most effective and cost-effective strategy should be to leverage your own valuable brand equity. Your online brand space is where you […]
Google explains why Bard rarely lists citations and links to content creators
Google began to open Bard yesterday and as more of us began to use it and compare it to competitors like Bing Chat and OpenAI’s […]
Blending Search Console and internal data inside Looker Studio
One advantage of analyzing your performance data outside Search Console is that it allows you to add more context to your reports, you can enrich […]
6 steps to a winning enterprise SEO strategy
I had a financial accounting professor back in college who refused to give an “A” on an exam, even if you got all the answers […]
How to keep up with macro trends that impact PPC performance
Understanding macro trends is crucial for making informed decisions within your PPC account. This is why businesses must create a holistic monitoring plan that takes […]
Email is key to marketing in an unpredictable economy by Bloomreach
In the modern e-commerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the global economy remains uncertain, […]
New Microsoft Ad solution targets shoppers based on categories, uses keywords as “boosters”
Microsoft has just announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. The approach aims to maximize […]
This day in search marketing history: March 22
Google Search Console to show event rich results errors for missing locations 2022: Google Search Console’s rich results report could now show you more warnings […]
Google Search Status Dashboard to gain ranking update history
Google is adding a new “ranking” section to the Google Search Status dashboard it launched last December. The new ranking section will include active and […]
