Month: March 2023

To get results from paid search, you’ll need to deliver better campaigns and increase your bids, which drives costs up. However, increasing your bids won’t […]

Goal-setting is one of the most important pieces of content strategy. Every guide you’ve ever read on building a content strategy probably mentions goals somewhere. […]

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced […]

Mark Zuckerberg, CEO of Meta, just announced on his Instagram channel that the company’s paid verification program, Meta Verified, is now available in the United […]

Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. These parameters can be registered […]

ChatGPT announced the rollout of its API (GPT 3.5 Turbo) on March 1.  I’m bullish on ChatGPT’s utility for several different SEO-related functions like keyword […]

While trust is not a new marketing concept, it does not get the attention it deserves in most SEO strategies.  This article will break down […]

Creating consistently high-quality content on the regular is a tall order for any business. So, how do the most successful get it done? First, they […]

Google blocks 3.1 billion ads in a tumultuous 2020, says annual Ads Safety Report 2021: The report listed misinformation around COVID-19 and the political climate, […]

With so much uncertainty right now, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and provides a seamless […]