How to create service pages that rank and convert
Your service pages, especially if you operate entirely online, have a huge job to perform. They need to effortlessly convey exactly what you do, what […]
Month: April 2023
Harness the power of customer data to stay ahead of the competition by Cynthia Ramsaran
Attracting interest in a tool or product may be the easy and fun part of building a business, but converting inquiries to purchasers is when […]
Google Marketing Live registration opens
Google has opened registration for Google Marketing Live – the company’s annual event for showing off its newest ad formats, products and updates. When is […]
Microsoft’s integration with Roku reveals increased engagement across CTV and search
In December 2022, Microsoft announced a collaboration with Roku and has now presented an analysis of the advantages of combining connected television (CTV) with search […]
Google: Video must be main content to appear as thumbnail
Video thumbnails will only be shown in Google’s search results when a video is the main content of a page, Google announced today. The announcement. […]
A Google Ads script that uses GPT to write RSAs
Managing PPC campaigns efficiently requires using the right mix of tools. Google Ads scripts have long been one of my favorites because they are completely […]
7 proven methods to explain the value of SEO
SEO is the most undervalued marketing channel. It gets a shoestring budget compared to PPC or TV ads. And then it has to fight to […]
U.S. search ad revenue hit a record $84.4 billion in 2022
Paid search advertising grew again in 2022 – just not as much as it did in 2021. In total, search accounted for $84.4 billion of […]
Google releases April 2023 product reviews update
Google has released the April 2023 product reviews update. This is the second product reviews update of 2023 and the seventh overall. Announcement. The update […]
