Month: April 2023

Google will soon retire four rules-based attribution models in Google Ads and Google Analytics: First-click. Linear. Time decay. Position-based. Why we care. This will impact […]

Google first turned to artificial intelligence and machine learning to power its search engine algorithm back in 2016. With ChatGPT‘s launch in late 2022, however, […]

This article was co-authored by Andrew Ansley. Things, not strings. If you haven’t heard this before, it comes from a famous Google blog post that […]

Stop reading. Now. Go open Google Analytics. Click on Behavior, then sort by Top Content, and add a Secondary dimension for google / organic. Now, […]

Are you a brand looking to take advantage of the explosive growth of TikTok and its wide audience? DISQO has just released a report that […]

In ecommerce SEO, ranking category, product or brand pages should be the main focus of most efforts. Sitewide conversion rates for ecommerce hover around 2-3%, […]

Quality score. Two words that strike fear in the hearts of paid search professionals everywhere. OK, not really. But quality score can be a confusing […]

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. For your emails to convert, […]

Measuring campaign success is critical now more than ever. Calculating the incremental lift and the resulting value that campaigns provide is a great way to […]

People who rushed to download the Microsoft Edge browser to try out the New Bing Chat experience – ironically – ended up using Google Search on […]