Month: April 2023

Marketing conversations nowadays almost always involve artificial intelligence, particularly when it comes to the future of search.  Will AI chatbots powered by large language models […]

With the prevalence of social media and online review platforms, what people say about you online can make or break your personal brand or small […]

How are you identifying where you can reduce your marketing costs and increase profitability, without hurting revenue? If you’re a PPC advertiser, chances are you […]

The “year of efficiency” for Meta is starting out relatively decent in terms of revenue, with a 3% increase overall. And despite their plan to […]

TikTok sellers are being invited to be the first to sign up and try out TikTok Shop before its public release. Now open in Beta. […]

With changes happening to measurement and attribution, many advertisers are examining the effectiveness of their ad placements and casting a critical eye on the reliability […]

No, your eyes aren’t deceiving you. This isn’t Twitter. It’s Google and they’re testing a new gold verification badge. The badge was noticed by Alex […]

Google expanded displaying shipping and return information in its search results last week and added new return policy documentation in the product structured data help section specific […]

Google has pushed out a fix to resolve some of the inappropriate or unexpected site names selections displayed in the Google Search results. This comes […]