Month: April 2023

SEO or PPC?  Like everything in marketing, it would be great if there was a simple answer to the SEO vs. PPC question.  Unfortunately, despite […]

Google has documented new return policy information in the product structured data help section specific for merchant listings. This addition came on the same day […]

For as long as I’ve been in SEO, I’ve envied my paid media colleagues’ agility and performance tracking. SEOs typically have had to exercise patience […]

So you’re a paid search advertiser with a lead generation client. You’ve been reporting on total leads generated by paid search each month, but now […]

To earn loyalty, marketers should avoid pitfalls and shift to a journey-centric culture to ensure everyone remains focused on creating a great experience that retains […]

Google is looking into an issue in Merchant Center where some advertisers may see a “Circumventing systems” message in their ads. What’s going on. The […]

Beginning in April 2023, vehicle ads will become accessible to all Canadian advertisers. What’s so special about vehicle ads. Vehicle ads serve as a performance-oriented, […]

“The value proposition that we see for publishers specifically as we go forward is driving more traffic and clicks—not less—and ensuring that publishers and partners […]

Reddit will soon begin using self-disclosed gender identity to personalize ads on the platform. The goal of this change is to ensure that the content […]