Month: May 2023

ChatGPT – and its numerous use cases – has been widely covered in the last few months. It can be used for writing (everything from […]

How do you measure the effectiveness of your loyalty management system? The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. […]

Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack. The latest MarTech Intelligence Report, Customer Data […]

Amazon advertisers may soon gain the ability to create AI-generated image and video assets to use in ad campaigns. The company has confirmed it is […]

Meta is threatening to remove news content from Facebook and Instagram in Canada if proposed legislation meant to establish a “fair revenue sharing” system becomes law. […]

In today’s uncertain economic times, it’s important to be strategic about where you spend your marketing dollars to generate the highest returns and position your […]

Internal and external links are essential topics every SEO must learn.  Links send users to external sites or can be used internally to keep people […]

Assuming what works on one platform will work on another is a common digital marketing mistake. I see it in advertising all the time – […]

Today, Microsoft announced a new ad solution to enable online services, apps, and publishers to monetize chat and create more engaging experiences for AI chat […]

Should I use large language models for keyword research? Can these models think? Is ChatGPT my friend? If you’ve been asking yourself these questions, this […]