Month: May 2023

PPC is getting more complex, and so does paid search terminology.  Consider the change from “audiences” to “segments” which has a much more broad definition.  […]

Google I/O is this Wednesday, and while I/O often does not have much core search news, this year, we expect that to change with Google […]

Instagram just revealed that it would rebrand branded content ads as partnership ads, offering new methods for brands and creators to collaborate on advertising efforts. […]

A strong brand bolsters marketing efforts. From being just another provider, it transforms you into a business your audience wants to buy from. You might […]

Want to know what your customers need and want from your content? Ask them. Then use that information to get creating. But don’t just ask […]

Google has removed the requirement to have the description property as part of your video structured data. Google says it is still recommended to provide […]

I recently connected with Fabrice Canel, a 26-year search veteran at Microsoft and principal product manager leading the team crawling, processing and indexing at Bing. […]

We’re still not yet in a recession, but everything in life costs more.  When everything costs more, sales are harder to come by. Especially if […]

Microsoft is now rolling out its new Bing Chat to all users who download Microsoft Edge, there is no more waitlist. Over half a billion […]