Month: May 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological […]

TikTok has just announced the launch of a new product, Pulse Premiere, aimed at enabling publishers to sell advertisements alongside their content. How it works. […]

Following a significant overhaul last year, it appears that YouTube may be undertaking another visual transformation, this time targeting the video page, which has remained […]

Custom funnel reports can now be created inside Google Analytics 4 (GA4), allowing you to view the steps you can follow to complete a task […]

Competitive spaces are competitive for a reason.  Money. Mullah. Dinero.  That works in two ways:  Lots of money to make, with oodles of demand and […]

One of my biggest challenges with designing link building campaigns is that a successful strategy for one website may not work on another. For instance, […]

Google now says the canonical link element is not recommended for syndicated content; instead, block the syndicated content from being accessed to avoid duplication. Google […]

Evaluating the true ROI of a customer data platform means understanding how the technology improves key business metrics and enables working more efficiently. That’s why […]

Facebook is introducing three new ways for users to find short-form videos that are most relevant to them, as well as new controls to help […]

Microsoft has just announced six new updates, focusing on tools and features that aim to assist advertisers in refining their campaigns and improving performance. Let’s […]