Understanding news topic authority
To better surface relevant, expert, and knowledgeable content in Google Search and News, today we’re introducing a system called topic authority that helps determine which […]
Month: May 2023
7 new Google Ads features include Brand restrictions in broad match, AI in Smart Bidding
A handful of tactical search features were announced in conjunction with the other AI-driven announcements from Google Marketing Live. Yes, there is more AI coming […]
Google launches new topic authority system to better surface news content
Google has launched a new search system named “topic authority” to help surface relevant, expert, and knowledgeable content in Google Search and Google News. Google […]
Google Marketing Live 2023: Everything you need to know
The core component of this year’s Google Marketing Live (GML) event can be summed up with just two letters: AI. There will soon be AI […]
Bing to be default search engine on Open AI’s ChatGPT
Bing Search is the default search engine on Open AI’s popular ChatGPT service, Microsoft announced today. Microsoft said that Bing is now the default search […]
Google PMax adds generative AI to create text assets, images
The most automated type of Google Ads campaign is getting even more automated. Generative AI is making its way to Performance Max (PMax) campaigns – […]
Google: Merchant Center Next to replace Merchant Center
Goodbye Merchant Center, hello Merchant Center Next. Today at Google Marketing Live, Google officially unveiled a new, simplified version of Merchant Center, called Merchant Center […]
Google Search Generative Experience integrates Search, Shopping ads
Google Ads have entered the chat – the Google Search Generative Experience (SGE) conversational chat, that is. On the heels of the AI-powered enhancements announced […]
