Month: May 2023

Google Analytics 4 (GA4) has made significant enhancements to the audience builder. New dimensions and metrics, enhanced alternatives for manipulating event value and event count, […]

As someone who has built a career in SEO, it is hard for me to write the words “death” or “dying” and SEO in the […]

As you may know, Google Search may translate the title link and snippet of a search result snippet for results that aren’t in the language […]

Bing Chat will soon be available to searchers and users, as it is now rolling out unauthenticated access to chats. Users not logged in to […]

Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to understand the […]

It’s as clear as you want your data to be – this is the time to have a 360-view of your customer. You want to […]

Performance Max is a campaign type introduced by Google that allows advertisers to run ads across all of Google’s networks, including search, display, YouTube, Discover, […]

Meta is starting to issue refunds to advertisers impacted by a glitch last month that resulted in overspending and higher than usual CPAs. Why we […]

When it comes to your work orchestration efforts, how would you rate the work management “maturity” of your business today?  Businesses with high maturity levels […]

Google has released a new crawler, a new Googlebot, named Google-InspectionTool. This new Google crawler will be how Google identifies crawling activity for the crawler […]