Month: June 2023

Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 […]

Whether you’re opening retail locations in a new state or selling your software in a new country, entering a new geographic location requires a well-thought-out […]

Leading and scaling a fast-growing agency has been an incredible journey, especially since building a business was not even on my radar when I began […]

Google has urged marketers to import their web and app conversions from Google Analytics 4 into Google Ads. Advertisers that have a linked Google Ads […]

Google has allegedly been mis-selling video ads to marketers for the last three years. Advertisers working for small businesses, Fortune 500 companies and even the […]

Google Analytics 4 (GA4) is a sophisticated web analytics tool. But it isn’t your only option. Despite its many advantages, there are also plenty of […]

TikTok is testing a new feature that connects advertisers and creators in a financially beneficial way for both parties. Under the new program, titled TikTok […]

Time is running out to migrate your website from Universal Analytics to Google Analytics 4. Even though Google has been telling marketers for months to […]

Trust and credibility are traits everyone strives to earn in life.  In SEO, backlinks are an essential part of earning those coveted traits. But many […]

As Google continues to push for automation, advertisers have gotten more creative about making updated best practices, including smart bidding strategies, work for their companies […]