Month: June 2023

Most people know that Amazon, Walmart and Instacart have paid search placements on their websites. However, you may not know about their involvement in programmatic, […]

We want more quality content for our websites, but it’s difficult to produce enough. So how can we scale the content creation process, especially for […]

One often overlooked aspect of website management is managing crawl depth, the level at which search engine bots explore and index a site’s pages.  Understanding […]

Using ChatGPT can transform how PPC marketers design their Google Ads campaigns through enhanced strategy development, time and cost savings, customized ad creation, and improved […]

Google is rolling out changes that will give advertisers better insights into conversion performance. For the first time, marketers working with GA4 will be able […]

Google will start to retire four rules-based attribution models in Ads and Analytics from mid-July: First-click. Linear. Time decay. Position-based. Marketers still using these attribution […]

Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being […]

When it comes to Connected TV, you don’t need to walk the road less traveled when there is already a bridge to success. Successful advertisers […]

The Microsoft Audience Network has moved predictive targeting to general availability. Following a successful pilot, all advertisers will now be able to use the feature […]