How to create and execute a buyer journey-based content strategy
Few buyer journeys start and end with clicking a giant “buy now” button at the top of a homepage or product page. A great blog […]
Month: June 2023
Major Looker Studio GA4 connector update adds 170 new fields
Looker Studio has rolled out a major update to its system, unveiling 170 new fields for reporting. In order to access the new data, users […]
Microsoft on the future of advertising and conversational AI
Microsoft is reviewing different ways to implement conversational AI within the Microsoft advertising platform, Kya Sainsbury-Carter, corporate vice president of Microsoft advertising, told Greg Finn […]
What do SEO platforms do? Do you need one?
Of all the tactics for driving traffic on the web, search engine optimization (SEO) is perhaps the most powerful, given that 53% of a website’s […]
Google SGE now uses photos and reviews from Google Business Profile listings
Google’s new Search Generative Experience, which began rolling out a few weeks ago, now can use Google Business Profile data to help it create its […]
How higher education is failing at SEO
As academic institutions continue to focus on providing quality education and research, their online visibility is often neglected. This means that potential students may be […]
How to build your own SEO ‘second brain’ (and why you need it)
Whether you’re an internal SEO whiz or a digital agency pro, chances are you’ve experienced one or more of these all-too-familiar problems: Feeling drowned in […]
