Month: July 2023

X has officially rolled out its creator ads revenue sharing program. The new feature enables users to share revenue from verified content creators’ impressions of […]

This is a gentle reminder that on August 1, Google will remove similar audiences (or segments) from all ad groups and campaigns. Please have a […]

Andi Search today is launching a new semantic content engine, as well as better source attribution and a new user experience. Concepts over keywords. Andi […]

Universal Analytics is still processing data one month after Google advised it would sunset. The search engine had warned that everyone would be forced to […]

While content is a foundational aspect of any SEO plan, it can be overwhelming for a local business to produce.  An HVAC company, hardware store, […]

Programmatic advertising enables digital marketers to buy advertising space through automated technology and machine learning, typically using a demand-side platform (DSP). Leaning on automation is […]

B2B companies struggle with keyword research for various reasons: A lack of significant search volume around their core topic. Search volume for their core topic […]

Ad spend increased across Google, Meta, Amazon and Walmart during the first two quarters of 2023. Another major advertising platform on the grow in Q2: […]

You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position-based attribution models in September. Last-click […]

Google has released some really needed updates to its site names feature in Google Search. Site names are now supported on subdomains on all devices […]