Month: July 2023

Are you looking to make your brand campaigns on Google Ads more efficient?  As a European fintech business, we have used Google Ads as an […]

SERP complexity and user engagement have never been more volatile. No-click searches are at an all-time high, above-the-fold visibility is fleeting and elusive and SERP […]

YouTube is testing a new feature that could help brands and creators engage with viewers while causing minimal disruption. YouTube will enable hyperlinking over single […]

Google has launched the Gen Z Music lineup, a new tool that helps marketers better connect with young people. The paid-for feature is now available […]

With more startups than ever entering the market, it is becoming more difficult for SaaS brands to cut through the noise. That’s why many have […]

Unless you’ve been away on a desert island for the last 18 months, you’re well aware that Google Analytics 4 (GA4) took center stage on […]

Implementing systems in your SEO business is crucial, but starting can feel overwhelming or confusing.  You may have attempted it before but gave up due […]

Marketers are not happy with the Google Analytics 4 user interface (UI). In fact, social media has been inundated with complaints about the Universal Analytics […]

Google is exploring alternatives or supplemental ways of controlling crawling and indexing beyond the 30 year standard of the robots.txt protocol. “We believe it’s time […]

Despite constant reminders to create helpful content and the importance of E-E-A-T (expertise, experience, authoritativeness and trustworthiness) – Google Search still finds ways to rank content […]