Month: July 2023
5 leadership traps new SEO team managers should avoid
Going from an SEO professional to a manager of an SEO team, you need to shift your mindset, lean into your new role, and build […]
Google Ads broad match: What the data reveals for PPC marketers
“Broad match gives you the most relevant reach and conversions within your performance goals.” – Google Marketing Live 2023 This is how Google describes broad […]
Meta’s ad revenue up 12% in Q2, exceeding expectations
Meta’s ad revenue increased by 12% in the second quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q2 2023 was […]
Microsoft Search and Advertising revenue up 3% amid ad spend drop
Microsoft’s advertising business failed to perform as well as expected in the second quarter of 2023. Advertising and news search revenue rose by $86 million […]
OpenAI’s AI Text Classifier no longer available due to ‘low rate of accuracy’
OpenAI’s AI Text Classifier is no longer available. The tool failed to accurately classify whether a human or AI wrote submitted text, the company confirmed. […]
Bing Search and Bing Chat officially rolling out dark mode
Microsoft has begun to officially roll out dark mode for Bing Search and Bing Chat. We reported this was coming, along with support for Bing […]
How long SEO takes to work
Online dating, two-day delivery, binge-watching a series on TV. SEO is like the slow-food movement in a fast-food world. How long do you have to […]
3 ways PPC campaign management could soon change
Search marketing has evolved rapidly in the past 12 months. This trend will likely continue to accelerate over the next two years. Automation and AI […]
How to use always-on marketing in paid search
At any one time, 95% of your potential customers are not in the market looking to buy, according to research by the Ehrenberg-Bass Institute and […]
