Month: July 2023

In recent years, the role of CMOs and marketing leaders has changed significantly. Originally on the hook for branding and creativity, marketers must now wear […]

Naver, the 24-year-old South Korean search engine, now supports the IndexNow protocol. That makes four search engines that use IndexNow to discover and index content […]

Alphabet Inc., Google’s parent company, reported higher advertising revenue in the second quarter of 2023, year on year. A 2% gain in search revenue was […]

In a content-driven era, marketers continue to revolutionize themselves, creating a vibrant spectrum of stories that need to be told. Every day, content creators, social […]

Instagram will be expanding its subscription feature outside the U.S. for the first time in the coming weeks. After successfully rolling out this capability in […]

Identifying organic SEO KPIs and evaluating your organic traffic’s performance can be quite challenging. This difficulty arises from the lack of industry-wide organic benchmarks due […]

Google has announced that it is rolling out two new upgrades to Performance Max. Dynamic Search Ads (DSA) and Google Display Ads (GDA) campaign upgrades […]

A Google patent on “information gain score” was granted in June 2022. I believe it’s no coincidence that several algorithm updates – including the helpful […]

Normandy was the beachhead in 1944.  D-Day was the culmination of a successful head fake, surprising the Germans and helping to establish a strong foothold […]

Want to know the most effective ways to harness the full potential of Google’s SERP features? Learn how your brand can adopt a strategic approach […]