Month: July 2023

SMX Next returns online Nov. 14-15, focusing on what’s working in search now and how to prepare for 2024. Search marketing is ever-changing. And we’ve […]

When your industry is over-saturated, chances for ranking higher on search engines become harder.  SEO tools give you keywords variations of your main keyword. But […]

How does SEO content help increase sales? Many brands make the mistake of relegating search engine optimization (SEO) to ranking websites and driving targeted traffic. […]

Google has confirmed it fixed the ongoing issue with Google News indexing. This resulted in many publishers seeing massive traffic declines from Google News for […]

A brand SERP is the results Google serves when a user searches for your brand name. A digital strategy is how a brand positions itself […]

SEO conversions and tracking go well beyond a direct sale or lead in your pipeline.  They can be: Newsletter and SMS subscribers that turn into […]

One of the fastest developing and potentially essential shifts in search marketing is artificial intelligence (AI), specifically generative AI.  Generative AI is poised to change […]

Marketers have criticized Google Analytics 4 since it was released in late 2020. The list of complaints is long – from the move from user […]

Threads is implementing branded content tools to give marketers access to paid promotion opportunities. Meta’s new social platform doesn’t serve ads yet. However, this feature […]