Month: August 2023

TikTok is trialling a new ad-targeting tool that reportedly offers improved data privacy protection. PrivacyGo operates like a data clean room, where separate parties can […]

Are Google’s AI-generated summaries in their Search Generative Experience (SGE) interface unfairly stealing clicks from the website publishers who originally created those answers? This is […]

The AI tool explosion in the past year has dramatically impacted digital marketers, especially those in SEO. Given content creation’s time-consuming and costly nature, marketers […]

Google has fixed the issues with the Search Console link report we reported a couple of weeks ago. The issue was the number of links […]

Countless conversations are happening worldwide about how AI will infiltrate different parts of our lives and take over our jobs.  As an SEO professional, I […]

Amazon generated $10.68 billion from its ad services in the second quarter of 2023. The figure marks a 22% increase from the same period in […]

Today, brands often make decisions based on gut and guesswork. But, in a world where consumer behaviors and preferences shift at a record pace and […]

Walmart is expanding its digital advertising offering in stores. The supermarket giant will soon show customers targeted ads from third parties on screens in self-checkout […]

Trivago’s decision to opt out of Google’s new property promotion ads was apparently a costly mistake. Revenue was down 14% year-on-year to $137 million in […]

Link building is a consistent and proactive practice that requires time, effort and resources. It remains a fundamental aspect of SEO, but success doesn’t come […]