Month: August 2023

Google plans to share more insights into how targeted ads are served to users in the European Union. The search engine is going to provide […]

Many publishers are getting less traffic from X, formerly known as Twitter, this year compared to a year ago. Why we care. Being visible in […]

The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and […]

Code Interpreter in ChatGPT has been a game-changer for many search marketers since its launch in March. John Mcalpin has recently covered how the native […]

Local businesses constantly seek effective strategies to enhance their online presence and attract new customers and leads. In local SEO it’s essential for businesses to […]

First-party data is a valuable and essential resource to leverage across PPC ad platforms.  It used to be a “nice-to-have,” particularly in Google Ads for […]

Reddit has launched two first-party measurement tools, Reddit Brand Lift and Reddit Conversion Lift. These are meant to help Reddit advertisers more efficiently monitor campaign performance. Why […]

Generative AI is going to revolutionize the SEO industry, but perhaps not in the way you think. Yes, your day-to-day job as an SEO is […]

Reddit is significantly expanding its interest targeting categories for advertisers. The platform is increasing its current offering from 66 to 152, with additional topics and […]

Enterprise SEO—quite literally—refers to SEO that happens at an enterprise-sized company. Enterprise SEO produces unique challenges for SEOs and digital marketers to overcome for maximum […]