Month: August 2023
Amazon Sponsored Product ads will now appear on Pinterest, Buzzfeed, and more
Amazon Sponsored Product ads will now appear on third-party premium apps and websites. Pinterest, BuzzFeed, Hearst Newspapers, Raptive and Ziff Davis brands like Lifehacker and […]
How to optimize for search intent: 19 practical tips
If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. A user’s intent is […]
Google stops testing links in Search Generative Experience snapshot answers
Google began testing links within the Search Generative Experience AI-generated snapshot answers earlier this month. Well, it seems that test is over. Google is no […]
Beyond search volume: Future-proofing keyword research for SEO
The practice of relying solely on search volume as the defining metric for keyword research is becoming a relic of the past. While it can […]
How your approach to content needs to change: People, process and technology
The search and content landscape has significantly changed since the start of 2023. As the usage of generative AI applications soars and search engines integrate […]
Using AI chatbots to 10X your keyword research
Many search marketers now leverage AI tools to support their SEO efforts, according to International SEO Consultant, Aleyda Solis. However, while Google has confirmed that […]
Instagram tests Multi-Advertiser ads, cramming four ads into one screen
Instagram is piloting a new ad layout that crams four sponsored posts into one screen. It’s the platform’s latest take on Multi-Advertiser ads, which groups […]
The new Bing has failed to take any market share from Google after six months
It’s been just over six months since the new AI-powered Bing with Bing Chat launched – but its overall search engine market share remains virtually […]
Only 23% of digital marketers will invest in X in the next 12 months
Less than a quarter of digital marketers plan to invest in X, formerly known as Twitter, during the next 12 months, according to a Search […]