Month: August 2023

ChatGPT is one of the hottest technologies to ever hit the SEO industry. This groundbreaking conversational AI is not just another chatbot. It represents a […]

Ads from at least 19 brands appeared alongside a pro-Hitler account on X, formerly known as Twitter. Two of those brands have now suspended advertising […]

Search intent describes the purpose a user has when using a search engine. This has been at the forefront of what Google has used over […]

With the rise of generative artificial intelligence (AI), search marketing has been empowered with advanced capabilities that go beyond traditional approaches. Generative AI is reshaping […]

X (Twitter) has paywalled Tweetdeck for both brand and personal accounts. Users now need to be Blue subscribers to access the tool, which has been […]

Google Ads has launched a paid pilot offering enhanced customer service for small businesses. A select number of agencies and advertisers have been invited to […]

No, you don’t have to worry about scores from SEO tools. Google doesn’t even use scores from some of its own tools (e.g., Lighthouse) for […]

XML sitemaps just turned 18 in June, and in honor of its full-fledged introduction into adulthood, I’m breaking down how XML sitemaps work, how to […]

Google may soon allow businesses and organizations to manage their social media links that show up on their local listing within Google Search and Google […]

When your business is in the news or getting attention online, it’s an opportunity for PPC teams. If the publicity is good, you can use […]