Microsoft blames Google for Apple rejecting offer to buy Bing
Microsoft claims its attempts to sell Bing to Apple were blocked by Google. The tech giant’s CEO of Advertising and Web Services, Mikhail Parakhin, said […]
Month: September 2023
Reddit is removing the ability to opt-out of ad personalization
Reddit is getting rid of the ability to opt-out of ad personlization based on users’ activity on the platform. The change, which is being rolled […]
TikTok launches AI-powered creative assistant to streamline ad creation process
TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. Creative Assistant, which is located in the platform’s Creative Center, can […]
YouTube rolls out video view campaigns globally
YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers target relevant audiences more efficiently […]
Search Central Live Zurich is back!
We’re very excited to announce that Search Central Live is coming back to Zurich on Tuesday, October 24th, 2023! After our last Search Central Live […]
5 useful GA4 dashboards for local SEO
The key to local SEO data is in its name – it’s local. Without it, a campaign may not receive crucial insights to adjust its […]
3 tips for boosting sales with paid search promos and discounts
Fall is here, and that means holiday sales are right around the corner. Black Friday and Cyber Monday are two of the largest online shopping […]
How to recover from the Google rich results shake-up
Google announced a big change to HowTo and FAQ rich results on Aug. 8. Simply put, FAQs became exclusive to certain kinds of businesses, and […]
Google Search Generative Experience adds About this result feature
Google today is adding its About this result feature to the AI-generated answers in the Search Generative Experience (SGE). What it does. About this result […]
Google introduces Google-Extended to let you block Bard, Vertex AI via robots.txt
Google today announced a new “standalone product token,” Google-Extended, that lets you control whether Bard and Vertex AI can access the content on your site. […]
