Month: September 2023

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an SEO […]

You’ve been told time and again that knowing how to find ideal niche keywords is a game-changer. You nod, smile and pretend you understand. The […]

Assessing and researching what people want and need is one of the most important SEO tasks.  However, traditional SEO tools can’t always capture the diversity […]

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. The U.S. Justice Department claims Google, which […]

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available […]

Microsoft has been criticised after publishing an AI-generated obituary for NBA star Brandon Hunter. The former Boston Celtics and Orlando Magic player passed away suddenly […]

The September 2023 Google helpful content update is rolling out as of yesterday at about 4:20 pm ET and while we expect it to continue […]

Large Language Models (LLMs) remain a hot topic in SEO – especially with the popularity of OpenAI’s ChatGPT and other generative AI tools with user-friendly […]

Being a one-person marketing team can be both exciting and stressful. You have a high level of control over the company’s creative messaging, which gives […]

Peak seasonality is here. It’s the time of year when demand – and paid search – accelerates for goods or services that brands provide. When this […]