Month: September 2023

On average, Americans now check their phones 262 times a day and daily screen time averages over five hours per day. People are using their […]

Google Search Generative Experience (SGE) is looming over the search industry, but little is understood about its mechanisms and expected impact on our organic traffic. […]

With the increase in smart bidding, broad match and Performance Max we can see Google Ads moving toward audience signals and first-party data audiences. First-party […]

Asking whether Amazon reviews are important is like wondering whether your body needs water to thrive.  The answer is a resounding, “Yes!”  Acquiring as many […]

Are you looking to engage your audience with a personalized experience throughout their meandering journey – from awareness to conversion and Organic Search through Paid […]

In an era dominated by digital interactions and virtual marketplaces, we cannot overstate the significance of brand protection in search marketing. As businesses strive to […]

The multibillion-dollar question right now is whether the Search Generative Experience (SGE) will blow up Google’s Search business model. Based on early testing, Google CEO […]

Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Of course, that requires you to approach it with […]

Q4 is almost here, along with the holiday shopping season. Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) […]

Now that the Google August 2023 Core Update is done rolling out, we wanted to take a deeper dive on how this core update differed from previous Google […]