How AI is changing the game for PPC account managers
AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Increased efficiency and effectiveness? […]
Month: September 2023
Suspended Google Ads advertisers may be required to pass advertiser verification
Google will soon require some suspended advertisers to go through the advertiser verification process to be reinstated. This will start to roll out on October […]
Google search antitrust trial ready to begin: What’s at stake
The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday. The case, U.S. et al v. Google, focuses on […]
How publishers can regain traffic and revenue with affiliate marketing
Media companies and publishers play a pivotal role in affiliate marketing. They are in the position to wield significant influence, enhance search engine rankings and […]
Target ROAS in Google Ads: 5 key considerations
Target return on ad spend (ROAS) is heralded as the holy grail of PPC advertising. In contrast to click-based and conversion-based bidding, this strategy is […]
Google Search Console rolling out new Merchant Center integrated reports
Google Search Console is rolling out new reports within the Shopping tab listings section with deeper integration with Google Merchant Center. Google is rolling out […]
When your business doesn’t need SEO
While SEO can be highly effective, it’s not a one-size-fits-all solution for all businesses. SEO might not be the immediate answer to your digital marketing […]
Associate Search Console to Merchant Center to discover growth opportunities
Today Search Console is enhancing the Shopping section to help businesses with a Merchant Center account to monitor the status of their products and discover […]
