Month: September 2023

As the PPC landscape continues to evolve, having the ability to predict future campaign performance is invaluable.  This article will cover some of my favorite […]

In this article I’ve curated some of the most commonly misunderstood elements of entity and semantic SEO, aiming to clear the fog around them. Here’s […]

Did you know? In 2022, Black Friday online sales totaled over $9.12 billion, and Cyber Monday sales totaled over $11.3 billion. Black Friday and Cyber […]

Increasing first-page rankings and organic traffic has always involved guesswork. Experienced marketers know that deciding what content to produce and how to publish it can […]

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine […]

Google will allow NFT gaming ads, provided they don’t promote gambling content, from next month. This change will take place on September 15 when Google […]

Google Ads is finally including customer ID numbers in its emails. The change was first spotted by digital marketing expert Greg Kohler, who shared a […]

As a website’s content grows, its organization and structure often suffer.  Many website owners publish content without a cohesive internal linking or content organization strategy, […]

What comes to mind when you think of the fading days of summer? For those in brand marketing or SEO, the answer might be (or […]