Month: September 2023

I started building links in 2010. The process then was very simple: scale your outreach to build backlinks directly to the pages we want to […]

Google probably won’t ever tell us how its algorithms work – but that doesn’t mean it won’t drop a few hints. Google’s Search Quality Rater […]

In an era of data and digital transformation, the best advice for marketers sometimes is that less can be more impactful amid data abundance. Businesses […]

Google has launched the URL Contains targeting functionality on Performance Max. The feature, which is also available on Dynamic Search ads (DSA), enables you to […]

Meta is reportedly considering paid versions of Facebook and Instagram that would ban ads in Europe. The cost of the subscription and potential rollout date […]

SEO for adult sites is a fiercely competitive space – yet pervasive and unwanted adult-intent traffic remains a big challenge for enterprises, ecommerce sites and […]

Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC, and LATM. The platform has also launched new audience […]

“We want to hit {goal}. What should we expect to spend?” Whether in-house or at an agency, if you’ve been in PPC account management, odds […]

Much has been written about Google Search Generative Experience (SGE), but the most important questions remains unanswered: If and when Google SGE goes live, how […]