Month: September 2023

Ad fraud will cost marketers $84 billion this year – 22% of all online ad spend. This figure is expected to soar to $170 billion […]

Advertisers have been encouraged to reevaluate their match type and bidding strategies to effectively optimize costs and maximize campaign performance. The advice was published in […]

Most SEOs know the difference between short-tail and long-tail searches. In local SEO, we take it further by giving these search term types another name: […]

In any PPC campaign, the ultimate goal is to improve and deliver better results year after year. Ideally, trendlines in your performance charts are going […]

Google releases broad changes to their ranking algorithms several times a year, which can cause major shifts in websites’ search visibility and traffic. When updates […]

Google has confirmed that the September 2023 helpful content update is now finished rolling out. The update took 14 days to roll out, starting on September 14, […]

Meta AI, announced today, is a new conversational assistant “you can interact with like a person,” according to the company. Microsoft Bing is working with […]

Open AI has reenabled the Bing search feature it has added to its ChatGPT AI service after temporarily disabling the feature in early July. “ChatGPT […]

Google Optimize will not be available after Sept. 30. This means you will no longer be able to create or edit experiments, personalizations, or view […]

Making informed decisions about your marketing data investments is crucial. That’s why empowering yourself as a confident, savvy data-buyer is essential. Join industry experts in […]