Month: September 2023

“Pretty much everyone knows we’re using clicks in rankings. That’s the debate: ‘Why are you trying to obscure this issue if everyone knows?’” That quote […]

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their […]

Moving away from conventional KPIs and toward a more advanced understanding of your campaigns gives you real competitive advantages.  I could have written about this […]

Google has been accused of downplaying how much it quietly increases ad auctions. The search engine admitted at the federal antitrust trial that it “frequently” […]

Bing has announced a set of new controls to allow webmasters and site owners to block Bing Chat from using its content for AI training […]

Google denied manipulating ad auctions at SMX Advanced 2015 – eight years before admitting it actually does. During the conference’s keynote speech, Google Ad executive […]

Lifetime value, or LTV, averages the total revenue generated by a customer during the entirety of your relationship. While the KPI often sounds cool and […]

Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just […]

TikTok is testing displaying links to Google search results from its own internal search results page. Radu Oncescu spotted this and posted a screenshot of […]

As advertisers, we want to maximize our PPC budgets for our clients But how do we do that? This article identifies eight areas where you […]