Month: October 2023

Google is retiring four rules-based attribution models for all properties in Google Ads and Google Analytics in mid-October 2023: First-click. Linear. Time decay. Position-based. The […]

Baidu has unveiled the latest edition of its generative AI model, Ernie 4.0. The Chinese technology company has said that the chatbot’s capabilities rival those […]

Google has added a new business attributed within Google Business Profiles for “disabled-owned” businesses. This new disabled-owned attribute can show up on businesses that are […]

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI […]

One of my favorite aspects of SEO is diving into competitive research. It’s illuminating and produces many strategic ideas and content topics. Clients always love […]

Online reputation is a brand’s most valuable asset today. How it appears – whether positive or negative – is of equal significance. A favorable online […]

Are you an individual contributor who’ll soon be stepping into – or just recently started – a people management role? Congratulations on such an exciting […]

Google has added new markup and structured data support for new vehicle listings, designed to help car dealerships get more exposure for their listings. “Vehicle […]

YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated […]