Month: October 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than […]

Google Search Generative Experience is now able to generate images, just like other AI-generation tools but in the new experimental search interface. Plus, Google SGE […]

Google Ads is rolling out a new tool that allows businesses to manage their first-party data in one place. With Google Ads Data Manager, marketers […]

Since the introduction of generative AI, large language models (LLMs) have conquered the world and found their way into search engines. But is it possible […]

In the era of E-E-A-T, it’s not just websites that need top-notch standards for visibility and conversions. SEO professionals also need to step up.  I’ve […]

SEO is about to be taken seriously. And share of search is how we’ll make it happen. Let’s find out why. Share of search: What […]

In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression […]

Up to 80% of website changes driven by SEO have no positive impact on organic traffic. In fact, many changes actually decrease organic traffic. Most […]

Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is necessary for […]

Meta is updating the capabilities of Reels to help improve the performance of ad creatives. The tech giant has announced a string of new features […]