Month: October 2023

Google AdMob is updating its ads that offer reward policies to include indirect monetary items. From 31 October 2023, the Policies for Ads that Offer […]

Google Ads has confirmed it is experiencing a technical issue impacting a “significant subset of users.” The problem is specifically affecting spending controls and the […]

While there are some reasonable assumptions of how Search Generative Experience (SGE) might affect our sites, others are not so realistic.  This article highlights: Theories […]

Greenwashing happens when a company tries to trick customers into thinking they’re environmentally friendly to attract their business. It can happen on purpose or by […]

Many managers overlook a key opportunity: getting to know their team better. This is the secret to success for search marketing teams. This article explores […]

Master data management (MDM) is a journey into the heart of an organization’s data-driven success. It helps everyone across the business, especially sales and marketing […]

Google Ads has started rolling out Demand Gen globally so that all customers now have access. Described as the “next generation of Discovery campaigns”, it […]

Demand Gen campaigns – the shiny new tool in the Google Ads toolbox – will become available to the PPC public starting this month. Those […]