Month: November 2023

Other brands can copy your style, tone and strategy — but they can’t copy your data. Your data is your competitive advantage in an environment […]

Google Ads exec Jerry Dischler has stepped down after more than 15 years to take on a new challenge. The tech giant was not able […]

A strong content strategy is key to engaging your audiences and driving conversions. The Content Marketer’s Funnel breaks down a proven three-stage framework to help […]

Reddit has rolled out a new certification to its Ads Formula marketing hub. The course, titled “Reddit Ads Creatives”, is a free hour-long session for […]

LinkedIn has introduced new tools and upgrades to assist marketers in measuring their ad campaigns more effectively: New Conversions API (CAPI). Website Actions. Document ads […]

Google is no longer just a search engine. It is adopting social signals that increasingly impact content visibility across Google surfaces like Search, News and […]

Most Americans have spent November watching Black Friday ads. But on the other side of the pond, most of their British cousins have been watching […]

Google Search’s Orgranization markup now supports name, address, contact information, and various business identifiers; in addition to the original support for logo and URL structured […]

More frequently than not, B2B commerce buyers are vetting sellers based not only on product specifications, pricing, and other traditional factors but also on the […]