Month: December 2023

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Modern marketing campaigns often have […]

Data storytelling helps marketers present complex information in a relatable and compelling format – which plays a heavy hand in engaging consumers, influencing decisions and […]

Google is reportedly planning a major reshuffle of its 30,000-person ad sales unit. Sean Downey, who is in charge of ad sales to big customers […]

Google Ads has confirmed that support is not being phased out. With the introduction of a paid support service in August, concerns arose among advertisers […]

Google has quietly started testing placing headlines within the ad copy description text in live ads. Advertisers were not given prior notice about the ad […]

Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. The research, which was published last […]

Adding relevant statistics, quotations and citations can boost content visibility in generative engines by up to 40%, according to a recent research paper. That finding […]

Google AdSense accounts can now be linked to Google Analytics 4 (GA4) properties. This integration allows your AdSense data to appear in GA4 reports and […]

Google is making it simpler to buy ads on YouTube by expanding its self-service purchasing system.Depending on its availability in your local market, this feature […]

Google’s Search Generative Experience (SGE) is now showing for 84% of search queries. SGE has three main variants: Opt-in (68% of the time) where users […]