Month: December 2023

Instagram is a highly visible and shareable social media platform. Behind Instagram’s slick and social veneer you’ll find a sophisticated lead generation machine. As Meta […]

Data has become the driving force behind financial resilience and success, giving marketers the challenge of navigating rising CPCs and automation. The need for advanced […]

Google Ads is testing a conversions account level diagnostic tab in alpha. A spokesperson confirmed to Search Engine Land that the feature is set to […]

Google Ads is among the most effective and complicated platforms in the world. With a complex PPC platform, how can you be sure you’re getting […]

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered […]

Google Analytics 4 is enhancing its privacy features in preparation for the deprecation of third-party cookies next year. The platform told Search Engine Land that […]

LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers.  This article reviews LinkedIn’s major 2023 releases and their significance, and […]

Measuring content performance in the ever-evolving world of digital marketing is a critical factor for success. Beyond the familiar metrics that have long-defined content performance, […]

Meta’s Threads now has its own version of hashtags. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. […]