Month: December 2023

Reports that enable users to evaluate the traffic-driving and conversion effectiveness of campaigns implemented in Google Search Ads 360, Campaign Manager 360, and Display & […]

Having the right tools is crucial for agencies navigating the dynamic PPC landscape. In this article, I will provide an in-depth look at the top […]

Bidding on branded and competitor keywords in PPC can help protect your brand and steal competitors’ traffic, but should you do it? This article will […]

Google confirmed that the November 2023 reviews update is now complete. This update, announced on November 8, 2023, rolled out over a 29-day period. No more announcements. This […]

Google AdMob will support programmatic bidding on inventory eligible for limited ads in early 2024. This new serving mode enables contextual programmatic demand for publishers […]

Google Ads is updating its gambling and games policy U.S. country-specifics. Starting Dec. 12, Google announced it will start accepting and running Ads from: Sports betting […]

Google Analytics 4 has updated its explorations feature and data retention settings. When you save an exploration with a preset date range (like the last […]

As Google evolves with new AI capabilities, SEO strategies must also adapt.  Here’s an overview of key trends and actionable tips to future-proof your presence […]

True potential lies in your marketing endeavors if you embrace a composable stack that separates reality from fallacy. In a world where competitors mimic your […]

Google is updating its Cryptocurrencies and related products policy to provide clear guidance on the scope and requirements for advertising Cryptocurrency Coin Trusts. Starting Jan. […]