Month: January 2024

TikTok videos have been spotted in two prominent locations in Google’s Search results – featured snippets and Search Generative Experience (SGE). While I’m not entirely […]

On March 12, 2024 Google will replace First Input Delay (FID) with Interaction to Next Paint (INP) as a Core Web Vitals metric. The news of INP […]

Google is investigating a widespread issue impacting “the majority” of Ad Manager users. Affected users can access Google Ad Manager but are seeing error messages, […]

Humans are more likely to prefer content generated by AI than written by a human, according to a surprising new survey. Why we care. While […]

Google officially clarified that it has no plans to replace its advertising sales staff with AI. Philipp Schindler, Google’s senior vice president and chief business […]

We have entered the new “Gemini era” of Google – and the Search Generative Experience and AI will continue to be a huge part of […]

With Google Analytics 4 (GA4) reports, you can better understand the performance of your organic search efforts. Knowing how much traffic is coming from Google […]

Links have been an integral part of SEO since Google’s early days. However, recent comments from Google’s Gary Illyes have led some to believe that […]

The impending deprecation of third-party cookies presents a tracking nightmare for PPC managers. With broken attribution models, how can you confidently report campaign performance and […]