Month: January 2024

Optimizing for E-E-A-T is challenging because these signals rely heavily on external validation. Simply proclaiming your own expertise and trustworthiness is not enough. What other […]

SEO in an enterprise setting, where a website has tens of thousands of pages, is like navigating a labyrinth of tunnels (product and content pages) […]

TikTok marketers can no longer search for specific hashtags within the platform’s Creative Center tools. Why we care. These restrictions will make it harder for […]

Are you ready to turn your low-spending but profitable lead gen search campaigns into sources of significant growth? You might be ready to scale your […]

As we kick off 2024, it’s time to rethink our SEO strategy. Rather than a complete overhaul, evaluating what’s working and what needs refinement will […]

We want to hear about your search marketing career. Please take the Salary and Career Survey from MarTech, Search Engine Land’s sibling site. This year’s […]

Microsoft Advertising is introducing changes to streamline the setup and management of Hotel Price ads and Property Promotion ads. Starting February 6, the platform will […]

Your online search results are critical to your success. Learn how to dominate page one with the content real shoppers are looking for. In this […]

Google will introduce a new Sensitive Events policy into the AdMob & AdSense Program Policies on February 9. Why we care. Without Google’s permission, non-compliance […]

Instacart’s consumer packaged goods (CPG) advertising partners now have access to Google Shopping ads. Leveraging Instacart’s first-party data, marketers can use these ads to connect […]