Building a winning Facebook and Instagram strategy for 2024
Advertising on Meta presents unique opportunities that Google Ads doesn’t offer. Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder […]
Month: January 2024
Facebook rolls out ‘Link History’ for all users – and uses data for targeted ads
Facebook has started archiving all users’ link history globally on both Android and iOS devices. While users have the option to opt out, the feature […]
How to combine GA4 and Google Ads for powerful paid search results
Google Analytics 4 (GA4) offers enhanced Google Ads integrations and features that surpass those available in its predecessor, Universal Analytics. To make the most of […]
Better PPC account health in 2024: How to avoid modern pitfalls and wasted spend
Regular audits of Google Ads and Microsoft Advertising campaigns are crucial for PPC marketers. Failing to do so can result in significant costs for clients, […]
Modern On-Page SEO – Boosting Your Traffic Without Publishing New Content
It’s official: 2023 has already been described as the “Year of SEO.” Businesses are more aware than ever of their need for digital marketing strategies. […]
The state of SEO in 2024: Are you AI-ready? by Cynthia Ramsaran
As search marketers brace themselves for SEO’s next chapter, it’s easy to get caught off guard by disruptions from generative AI advancements like Google’s SGE. […]
LinkedIn ad prices surge as advertisers’ X boycott continues
LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Why we care. If you’re thinking […]
