Month: January 2024

Alphabet Inc., Google’s parent company, reported record-breaking advertising revenue of $65.52 billion in the fourth quarter of 2023, year on year. A 12.7% gain in […]

Microsoft reported its strongest financial quarter to date after becoming a $3 trillion company. Search and news advertising revenue increased 8% year on year, excluding traffic […]

In this webinar, set aside the complexities of SEO and link building as experts reveal the secrets that catapulted Page One Power into a $10 […]

Google Analytics 4 introduced new instant support features to assist users in navigating the platform more effectively. Additionally, a set of new GA4 video tutorials […]

Google AdMob is introducing Technical ad delivery to help publishers ensure that displayed ads adhere to regulations in the European Economic Area (EEA) and the […]

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered […]

Click-through rate (CTR) is a cornerstone metric of PPC marketing.  Calculated as the percentage of people who click on an ad after seeing it, CTR […]

You’ve optimized your website for search. You’re getting lots of high-quality traffic. But despite the uptick in visitors, your sales and leads remain lackluster. It’s […]

Yelp is rolling out scheduled support consultations for advertisers to ensure their questions are answered in a “timely manner”. While options like online FAQs, email […]

Meta is introducing new tools and updates to enhance the protection of intellectual property (IP) for brands, including: An updated Brand Rights Protection Manager platform. […]