Month: February 2024

Google confirmed that it deliberately withholds channel-specific KPIs for Performance Max campaigns because it could be “misleading.” Some advertisers suspect Google is not being fully […]

Google has added new search developer documentation for structured data carousels (beta). The new documentation can be found here and is under the “early adopters […]

Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect […]

Google Chrome is rolling out updates to make changes and improvements to the search suggestions it shows in the search box within its browser. Google […]

The impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study. Research conduct by SEO platform SE […]

In PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment.  So, what separates good ad buyers from […]

For years, Google and Bing have dominated paid search. Brands have focused most of their PPC budgets on these two search titans. However, the search […]

Spreading Santorum drops on Google In 2012, Spreading Santorum, the page defining “santorum” as a byproduct of anal sex, finally dropped from the top results […]

YouTube Create, a mobile app designed to make editing videos easier, is expanding to 13 more markets in beta. Content creators can now download the […]