Month: February 2024

More advertisers are exploring the potential of value-based bidding (VBB). But what exactly is this method and why does it matter? This article discusses what […]

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide […]

The relationship between SEO and user experience (UX) is an important consideration in your digital strategy. On one hand, SEO is crucial for getting a […]

Snap’s revenue saw a 5% increase for the final quarter of last year, reaching $1.36 billion. Despite this growth, the figure fell slightly below Wall […]

Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Additionally, the tech giant introduced new ad-targeting capabilities to assist […]

Google Ads will phase out commissions (per stay) and commissions (per conversion) bid strategies for hotel ads in October.  Instead, the platform is introducing target […]

Google Ads is currently investigating issues related to payments and credit cards. Users experiencing these problems are unable to update their payment methods or credit […]

Google Ads is currently investigating error messages related to “confusing ad text” and other content quality labels. While affected users can still access the platform, […]

Microsoft Bing managed to steal a tiny bit of Google’s search market share in the last year in the U.S., even less globally. But make […]