Month: February 2024

Link building has been considered one of the most important SEO strategies for a long time. The more links you could acquire, especially from authoritative […]

The big cookie crumble of 2024 officially began in January with Google’s initial roll-out of Tracking Protection for Chrome users. Any PPC marketer caught off-guard […]

Jon and Zach Ball in 2011 What does it take to build a $10 million agency? Let’s break it down. A $10 million agency generates […]

Google will face allegations of using underhanded tactics to secure its position as the world’s leading search engine in a jury trial set for September […]

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement, one of the first […]

Google cannot proceed with third-party cookie deprecation until it resolves concerns raised by the UK’s Competition and Markets Authority (CMA). The search engine needs to […]

Yandex, N.V. has agreed to sell its Russian assets – including the Yandex search engine – as part of a deal worth 475 billion rubles (roughly […]

The traditional approach to SEO KPIs often falls short of capturing the dynamic nature of user interactions and search patterns.  This article proposes a paradigm […]

In case you missed the latest podcast episode of Search Off the Record, Google’s Gary Ilyes stirred up some controversy when he made a comment […]

It’s a topic concerning many in the SEO industry at the moment. And with increasing discussions and scaremongering in the media about how AI will […]