Month: February 2024

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” […]

Google needs to re-evaluate its approach to automation, according to some advertisers. The search engine announced several AI-driven updates to Responsive Search Ads (RSAs) earlier […]

Microsoft’s Deep Search, an optional generative AI feature meant to help searchers with complex questions that don’t have simple answers, seems to have rolled out […]

Google today released the third iteration of its SEO starter guide. This version is about half the size of the second version and is primarily […]

Did you know that 65.8% of people think AI content is equal to or better than human writing? This is incredible, at least to me.  […]

Measuring and reporting on the success of local SEO efforts is crucial for improving your strategy. While the main goal is typically increased leads and […]

Podcasting presents a unique opportunity to leverage SEO and drive engaged listeners to your website. As podcasts continue to gain popularity, key SEO strategies can […]

Navigating compliance requirements has become a complex puzzle for marketers seeking campaign success. As privacy regulations tighten and consumer expectations rise, a comprehensive solution becomes […]

Meta’s ad revenue increased by 23.8% in the final quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q4 2023 was […]