Month: February 2024

Google is facing a $2.27 billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial losses. The publishers, […]

Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this report, you need to link […]

Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the question – can SEO redefine […]

Google’s popular gtag.js library makes collecting data for Google Analytics 4 and Google Ads straightforward. However, it also ties you into Google’s ecosystem. You lose […]

Google is giving advertisers more control over ad placement within the Search Partner Network. From March 4, advertisers using Performance Max will have access to […]

Google will start enforcing tougher restrictions on personalized ads related to consumer financial products and services from tomorrow, February 28. Any breaches of the updated […]

The next phase in ChatGPT’s meteoric rise is the adoption of GPTBot. This new iteration of OpenAI’s technology involves crawling webpages to deepen the output […]

BuzzFeed was one of the first major publishers to adopt heavy AI publishing.  They drew scrutiny when a litany was plagiarized, copy-and-pasted, factually incorrect, awkward […]

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers […]

Google has removed the option to click “more” or “view all” under the local pack within the Google Search results. The local results that show […]