Meta advertisers can avoid 30% Apple service charge for boosted posts
Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. Starting later this month, […]
Month: February 2024
Report: OpenAI working on web search product
OpenAI has been developing a web search product, partly powered by Microsoft Bing, a source told The Information. This shouldn’t be too surprising, considering: OpenAI […]
How to hire an SEO agency: The definitive guide
You’re ready to hire SEO help – where should you start? This guide goes A to Z on selecting and vetting an SEO agency, including […]
Featured snippets disappear from the Google search results
Google no longer shows featured snippets within the Google search results as of this morning. It is unclear if this as intentional or if Google […]
Google’s new search experiences in the European Economic Area
Google has launched a number of new search experiences today to in “preparations for the Digital Markets Act (DMA)” the search company said. This includes […]
6 areas to address before increasing B2B paid media investment
Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC […]
Driving lead generation with paid media: What’s new and what’s next
Lead generation isn’t just about driving leads; it’s about filling your funnel with qualified leads. The key to achieving this lies within providing your platform […]
New Search experiences in EEA: Rich results, aggregator units, and refinement chips
Following our latest update on our preparations for the DMA (Digital Markets Act), we’re sharing more details about what publishers can expect to see in […]
Google Analytics 4 adds new consent mode setting section
Google Analytics 4 has a new consent setting section that is now available to all users globally. The platform added this feature in preparation for […]
Google warns Universal Analytics 360 users must migrate to GA4 ‘urgently’
Google issued an urgent warning to Universal Analytics 360 users, reminding them that they must migrate to Google Analytics 4 (GA4) and complete a historical […]
